Built for the way you work.

A cattery. A pile of paper.
A better way.

Petboard started with watching someone close to me work in a small cattery, doing everything by hand. The booking diary was on paper. Pen schedules and changes lived in a notebook that had to be carried between rooms — or shouted across the yard. Invoices were a Word document with the date typed over. Customer details were on index cards in a filing box. Vaccination dates were checked, by eye, from a photocopy handed over at drop-off.

None of this is unusual. Most of the small boarding businesses I've spoken to since work the same way. It works — they're not bad at their jobs, they're brilliant at their jobs — but it costs them hours every week, makes Friday-night invoicing stressful, and means information lives in heads instead of in a system.

Petboard is the tool I wanted to be able to hand to that cattery, and to every other one running the same way. Easy enough that you can set it up in an evening between feed times. Powerful enough that, six months in, you wonder how you ever ran the business without it.

What that means in practice

Pricing is in pounds. Billing is via GoCardless under your own GoCardless account — Petboard never holds your money. Data sits in EU data centres. The support emails come back from people. We're starting with the basics that every cattery needs — bookings, invoices, deposits, vaccinations, photos to owners — and doing them properly before we add anything else.

Who's behind it

Petboard is a product of Freaky Turtle Ltd, a small UK company. There's currently one person doing customer research, design, engineering, and the support replies. The advantage is you talk to the same person about every part of the product. The disadvantage is they sleep less than they'd like.